How ‘Driving to Survive’ helped Formula 1 beat America

How did Formula 1 beat America?

Jamie Price|car and driver

From the September 2022 issue of car and driver.

Halfway between the entrance to the garages at the Miami Grand Prix in May, a Formula 1 fan who identified himself as Drunk Dave and said he worked for an insurance office in Chicago was trolling a driver.

Within minutes, Dave one arrived. The driver calmly stood up to shake his hand and smiled for a selfie before running away.

“This is my new favorite driver!” Dave announced. “Who is that little man?”

He was told that Zhou Guanyu was the first Chinese Formula One driver. He is a beginner for Alfa Romeo.

“junior?” Dave replied. “That means he hasn’t been on Netflix yet? That’s why I don’t know who he is.”

Ah, the Netflix show. It’s impossible to say how many fans were among the selling crowd in Miami, or at the F1 race at the Circuit of the Americas in Austin last fall, because they spotted F1 in the Netflix series Formula 1: Driving to survivebut there was a lot.

How did Formula 1 beat America?

Jamie Price|car and driver

campaign to survive “You didn’t just move the needle, you tied it,” said Tavo Helmond, who brokered the deal to bring Formula 1 to the Circuit of the Americas and then to the Mexico City Grand Prix. Its impact has been enormous, and it seems to be growing.” The show ranks in the top 10 viewership in 56 countries.

campaign to survive, who is currently filming his fifth and approved season six, is a fast and relentless march through the F1 circuit. Once the bees fly through the flower bed, they pause to meet the drivers and crew, inhaling the controversy and conflict and perhaps reinforcing the drama where there is little. The series’ cute flavor keeps fans coming back. They often watch the 10-episode seasons as soon as they drop, usually in early March.

For a TV series being streamed on a streaming service to actually put fans in the stands, it’s unprecedented. And these seats aren’t cheap: the $640 figure for a Miami GP ticket. For a family of four, that’s more than $2,500 for admission alone, before considering the $100 off team hat and NFL-wide refreshment prices. campaign to survive Fans also pause in front of their televisions to cover the race, even though FS1’s contender Darlington NASCAR Cup Series narrowly beat Miami F1 on ABC (that’s America, after all).

How did Formula 1 beat America?

Jamie Price|car and driver

The numbers were still good for the latter, peaking at 2.9 million viewers and averaging 2.6 million during the race’s telecast. The F1 audience has overtaken the NASCAR audience in the significant demographic category from 18 to 49. This rookie popularity in Formula 1 has not been lost in IndyCar and NASCAR, the two largest motorsports series in the United States

Will the formula work with NASCAR or IndyCar?

Ray Evernham, crew chief of four-time NASCAR champion Jeff Gordon in three of his championships, considers himself campaign to survive admirer. Evernham told us, “They’ve done a great job with this series, and I think it’s creating interest in motorsports in general. I’ve always said: ‘We love cars,’ but motorsports is really about the characters. IndyCar has done a great job at that, and I see NASCAR trying to do that.” But this show on Netflix has made Formula 1 racing more popular like nothing has happened in years past. I mean, other than the birth of Lewis Hamilton, what made the biggest difference?”

How did Formula 1 beat America?

Jamie Price|car and driver

Driver Alex Ballou would like to see a similar presentation on IndyCar. “Everyone saw what campaign to survive Palou, who won the 2021 IndyCar Championship, said. “The stories they tell are probably too dramatic for avid enthusiasts, but they work with new fans. It would be great to have something close to this show for our series. I think it would be really fun for us.”

campaign to survive He’s been a “total game-changer in the United States,” said former IndyCar and NASCAR driver Danica Patrick. “The average person knows nothing about racing. If NASCAR and IndyCar did that and really showed behind the scenes – if they really had drivers, teams and owners involved in it the way they were able to get Formula 1 to do it – it would be a game-changer for those motorsports. also “.

But will you succeed? Several people who might know, including Mario Andretti, have recorded that playing a copycat would be considered as such. How do you deal with sponsors? Nobody in F1 is pausing to thank Ray-Ban or Richard Mille. Sponsors write huge checks and appear on the sides of the cars and on the sleeves. NASCAR will not tolerate such silence.

How did Formula 1 beat America?

Jamie Price|car and driver

Netflix series production

It was not difficult to discover DTS Crews in a Miami race, moving smoothly and quietly through garages, pits and offices under the watchful eye of Nathaniel Grouille, a Briton and director of Netflix’s unscripted series.

“Miami was great, wasn’t it?” Groy said from his California office several days after the race. In fact, it was, and Grouille wasn’t talking about the actual race, which was following the leader quite a bit. campaign to survive Don’t care too much about close-up finishes, however.

In Miami, you can practically see the crew drooling over the fake Monaco-style marina that organizers built in Dolphins’ Hard Rock Stadium parking lot (also the site of the temporary 19-lap track, which collapsed at the edges at times). Ridiculous paper cut-outs, football helmets placed on the heads of runners on the podium, post-race interview by Willie T. Rips – yes, amazing. It will certainly be included in the fifth season.

How did Formula 1 beat America?

campaign to survive Camera kits document everything, whether it’s fun or not.

Jamie Price|car and driver

Netflix “definitely surprised” with success DTSGroel said. “None of us expected it to take on the kind of cultural significance that it has. We were stunned by the reaction, especially in the United States.”

Paul Martin, Sophie Todd, and Academy Award-nominated James Jay Reese are the creators and executive producers. Jay Rhys produced the 2010 documentary Cinnamon tree. All three are “truly the best storytellers in their class,” Gruel said. “They have a way of telling stories that is completely different than usual. You start to see things you haven’t seen before and get involved in a new way. It’s great to see this work, to see their work pay off.”

Grouille acknowledged that Formula 1 collaboration is important to chemistry. “Sport presents itself as a structured experience, and stories are told the way they want to be told,” Gruel said. “Formula 1 was very brave from the start. They said, ‘Listen, we’re doing a promo for the race, you guys are creating great content, here’s the access.’ We really trust you, and let us work as partners to make sure everything goes smoothly.”

How did Formula 1 beat America?

Jamie Price|car and driver

What is even more surprising is the lack of oversight from the Formula One management. “We haven’t heard anything about Formula One,” Groel said. “What we don’t want to do is give away any technology on the proprietary car to inadvertently reveal that to the world, and we’re absolutely keen on that. But when it comes to editorials, we at Netflix have the last say. We’re not trying to embarrass anyone; we We are only looking for real stories. Formula 1 management are pragmatic people, and they understand that we are just trying to capture the experience.”

“Netflix is ​​a tech company at heart,” Groel said, and the tech team is the unsung hero, especially with such a rapid turnaround. It’s one of the highest resolution projects we’ve done, and the attention to detail helps bring the audience in realism.”

What is the next offer?

Will they offer that expertise to spin-offs, perhaps? “I have a past in motorsports,” said Groel, whose resume includes performances such as: lost in transmission And the Junkyard Wars“And I’ve always thought it’s a big, wide world, and that there’s plenty of places to go. The entire automotive world is there and available to you. We’ve looked at other areas to approach it in the same way – we offer golf series and tennis series. But I think there are opportunities in The motoring world, to broaden the approach to other sports. There are great stories in all of them.”

How did Formula 1 beat America?

Jamie Price|car and driver

with campaign to survive Now several seasons later, trend forecasters may be wondering how long they can last. “Christian Horner of Red Bull asked me this question in Miami: How many years do you think people will be interested in this?” Groell said. “I told him as long as you’re racing and as long as it’s eventful, there will be stories to tell.”

Groel said Mercedes and Ferrari initially did not want to get involved. “It was strange to them,” he recalls. “I spoke to Mercedes’ Toto Wolff after season one. He said, ‘What surprised me was that there were stories in my sport that I didn’t even know about.'” “If you have the eye and the ear, you’ll find the stories. That’s why the show should go on. It’s a very dynamic sport that changes a lot – drivers change, teams change, regulations change – so there will be stories to tell.”

It all comes as a late but welcome tribute to Scott Speed, the American Formula 1 racer who drove Toro Rosso in 2007 and 2008, in relative obscurity back home. “It’s great that it is finally becoming popular and that more people know about it,” he said. “It’s great that my wife is starting to see what it looks like. She said, ‘Hey man, what you did there is really cool.'” “

How did Formula 1 beat America?

Jamie Price|car and driver


Three must-watch episodes

Season 1, Episode 1: “All to Play For”

You can also start at the beginning. campaign to survive It hits the running pavement, with little in the way of the front. The quickie pattern is immediately apparent. Episode 1 features the last two DTS Candidates: Red Bull’s Daniel Ricciardo, seen at home in Australia, and Guenter Steiner, Haas F1 Team Principal in the United States.

Season 3, Episode 9: “Man on Fire”

You probably know what this is all about: Haas F1 driver Romain Grosjean hit a barrier at the Bahrain Grand Prix, miraculously navigating through fire to get to safety. Perhaps the most memorable episode in the series. He is also dealing with Sergio Perez’s suspended trip to Red Bull, which in hindsight looks like a very good idea based on his convincing win in Monaco over Memorial Day weekend 2022.

How did Formula 1 beat America?

One of the most famous men outside the United States, seven-time Formula One champion Lewis Hamilton is now being ridiculed in America too.

Jamie Price|car and driver

Season 4, Episode 10: “A Tough Race”

Mercedes’ Lewis Hamilton and Red Bull’s Max Verstappen battle it out as the Abu Dhabi Grand Prix winner takes home all the marbles. Hamilton grapples with the leadership position with Verstappen behind several cars in the second half – Hamilton on old tyres, and Verstappen on new tyres. The wrap-around cars keep Verstappen in place until the end. But then the race host throws the twisted cars off the road – a hugely controversial decision – and Verstappen, as you probably know, wins. We’re told that grumpy Hamilton may or may not be back for 2022. He did, of course, but how it got to this point is well said, peppered with more f-bombs than usual.

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