The most frequently asked question when the topic of JR Motorsports raises concern is when Dale Earnhardt Jr. His move to run cars in the NASCAR Cup Series.
It’s not a complicated proposition for an organization that has already had multiple hits in the Xfinity series. However, it is costly and resource consuming, which is why a potential newcomer should proceed with caution and method.
Earnhardt made one of those methodical moves on Thursday, but outwardly it doesn’t seem to be a sign of the big move Hall of Famer fans have been waiting for since his retirement.
Dale Earnhardt Jr’s sister plays a bigger role
There is more to Dale Earnhardt Jr’s entrepreneurial exploits than JR Motorsports, though his NASCAR Xfinity Series team is impressive. JRM debuted in 2005 and recorded its first wins in 2008. There were 70 wins in total, Chase Elliott (2014), William Byron (2017) and Tyler Riddick (2018) winning the serial championships. Noah Gregson is a candidate to add a fourth cup this fall.
Dirty Mo Media is closely associated with the racing program, which produces podcasts including Del Junior Download And the door bumper clear. As a team owner, Hall of Fame recruiter, and NBC racing analyst, Earnhardt has access to A-list talent, and his podcast interviews frequently elicit news revelations from guests.
Earnhardt also maintains relationships with sponsors from his days as a full-time driver, and has taken on new projects such as promoting High Rock Vodka, whose brand of 88 (playing on Earnhardt’s car number) provides 10% alcohol by volume compared to many competitors.
It’s a growing empire, and Earnhardt announced on Thursday that his sister will now run everything. He appointed Kelly Earnhardt Miller as CEO of all of his companies. Until now, Earnhardt Miller had run JR Motorsports.
“Kelly is one of the most iconic entrepreneurs in motorsports, and for good reason,” Earnhardt Jr. said in the ad. “She is a brilliant mind and a proven leader. Her CEO appointment is long overdue, but if we are to position our business to maximize its potential and provide our employees with the organizational support they need to succeed, there is no better leader than Kelly.”
Dale Earnhardt Jr. is promoting other key employees
Kelley Earnhardt Miller’s promotion was definitely the main reveal, but Dale Earnhardt Jr. He also announced new titles and responsibilities for some others who might be familiar names to NASCAR fans.
Podcast host Mike Davis has been named president and executive producer for Dirty Mo Media, which he co-founded in 2013.
Toni Mayhoff, who ran Dale Earnhardt Jr. , Vice President of Strategy and Development at DEJ Management. Closely related to this, Joe Mattis, who oversaw race team licensing and sponsorship, became senior vice president of business and strategy at JR Motorsports.
Finally, LW Miller will receive the title of Vice President of Motorsports. He has been the Director of Competition Department at JRM since 2011.
“Business thrives through people, and I am fortunate to have some of the best business in our companies,” Earnhardt said.
It doesn’t look like the transition to the Cup Series will be soon
None of the promotions advertised by Dale Earnhardt Jr. Thursday is a step toward starting or winning the NASCAR Cup Series team. On the other hand, the consolidation of responsibility for all aspects of the business under the direction of Kelly Earnhardt Miller would be beneficial if there was an opportunity to make a move. She will have a working knowledge of all business units and what JR Motorsports can handle. Competitive aspects will remain in the hands of her brother.
Kaulig Racing offers a cautionary tale regarding the future transition to the Cup Series. Matt Collig was smart to get two triggers when they were available a year ago, ensuring a slice of revenue directly from NASCAR, even though it’s not enough to fully fund one car, let alone two.
However, this season’s Xfinity Series results have been disappointing for Kaulig Racing. AJ Allmendinger won the regular season title and will be competing for a place in Tournament 4 and potentially the Championship. But defending champion Daniel Hemrick struggled to qualify for qualifying, and missed the third driver, Landon Cassel, last week in Bristol.
There may certainly be other variables, but there is a possibility that the organization lost some of its focus while ramping up its Cup Series program. This is worth remembering for the Earnhardt camp.
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