Under the distribution agreement between the digital platform owned by Allen Media Group, which is focused on covering 107 historically black colleges and universities in the United States (HBCUs), HBCU Go’s sports programming will be broadcast on CBS-owned and operated dual monopoly stations in these key regions. Television Markets: New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami and Pittsburgh.
As a result of the new CBS stations deal, HBCU Go — which recently acquired the sports broadcast rights to the first NCAA Division 2 HBCU conferences in an agreement with the Southwestern Athletic Conference (SWAC) and the Central Intercollegiate Athletic Conference (CIAA) — will be available in 60% of U.S. television homes. and 70% of African American families. Previously, HBCU Go Group has transfer deals with Nexstar, Gray, Cox, Scripps, Tegna, Sinclair, Lockwood, Allen Media Broadcasting, Hearst, Circle City Broadcasting, McKinnon Broadcasting, Cowles, Graham, Block, Sun Broadcasting, Tougaloo College, Sagamore Hill, marquee.
HBCU Go content is also available through the HBCUGO.TV, Roku, Amazon Fire TV, Apple TV, and the HBCU Go app.
Launched in 2012 and acquired by Allen Media Group in 2021, HBCU Go will kick off the new sports season at HBCU on September 3 with a pre-season show featuring the “NFL Player of the Year, Black College Hall of Famers and HBCU alums,” in Articles of Association.
“The Allen Media Group is pleased that CBS O&O Stations has joined our premium group of broadcast TV partners to increase the reach of high-quality sports programming from HBCU GO,” said Allen, Founder, Chairman and CEO of Allen Media Group. “We are proud to amplify these amazing athletes and HBCUs, while at the same time helping fund the education of these young people. Now sports fans across the country will have access to best-in-class games from American HBCUs.”
Wendy McMahon, president and co-chair of CBS News and Stations, added: “We are honored to be working with our partners at Allen Media Group to bring live streaming of HBCU football matches to our audiences in 12 key markets. As a Louisiana citizen and soccer fan, I personally and professionally are proud to play a role in making our stations spotlight historically black colleges and universities and student athletes living their dreams both on the field and in the classroom. ”
Take a look at the HBCU Go football schedule below.